![]() ![]() Related Reading: The Secret to Creating a Compelling Brand Story ✅ Imagery: be sure to include striking brand images (preferably by a professional photographer) that tell a visual story about your brand, including high resolution (at least 300 dpi) images of your logo.✅ Contact Info: include an email address and/or phone number for the media to contact your company directly.✅ Social Media links: be sure to include links to all social media channels.✅ FAQ: frequently asked questions about the founder, the brand, product offering, target market, where the line can be purchased, wash instructions, etc.These quotes can include such topics as what inspired the designs and who the collection is made for (target market). ✅ Quotes from the designer: Quotes from the designer that can be easily inserted into features or articles.✅ Press release: a traditional press release or articles about the collection, including designer or brand interviews (see “Press” above).✅ Press: press sources, type of press, and links to press.✅ Mini Lookbook: a scaled-down version of a Lookbook, listing product images, style names and descriptions, fiber content, fabrication, and any other similar details about each style (size scale offering, where it was manufactured, etc.).✅ A note from the founder, including his/her background, and his/her design philosophy.✅ Brand story page: description of how the brand got started, unique attributes about the collection, and what inspires the designs (include the how, what, where, when, and why).✅ Striking cover page with brand imagery, brand logo and the words, “MEDIA KIT”.The media kit is usually the first time the media will discover your brand, so it is important that you not only deliver all the key components of a media kit, but that you present your brand identity authentically and with the ever-important wow-factor! Your media kit can be used for both outreach to the media for press, as well as to retailers, when building your wholesale business. One of the most basic PR essentials for any emerging fashion brand is the media or press kit. This may be a clip edited for Instagram or images created the right size for Facebook in addition to information on your social handles and hashtags.Lisa Springsteel Dupré owns Launch Your Collection LLC, a one-stop apparel launch company for emerging, established, and celebrity fashion brands. What is a social media kit?A social media kit includes information from your media kit repackaged for social media. An EPK may be a dedicated page on your website or its own published page. What is an electronic media kit?An electronic press kit (EPK) is a digital version of the traditional press kit. Be sure to also include high resolution images of your logo.Contact information: Include who the journalist should contact for more information as well as links to relevant web pages and social media pages. Provide photos, video clips and audio clips that can be used as part of a story. Include any relevant dates and times, unique features and how readers can participate.Media: Most journalists need photos or other art to accompany stories. Additionally, provide some background on why the company was started and what your mission is.Specific product/event features: Provide details on the product or event that the journalist will be writing the story about. However, there are several key ingredients to include in any good media kit.About Us: This section should include critical facts and details such as when the company was started and who the key executives or owners are. ![]() What’s included in a media kit?The recipe for the perfect media kit will vary depending on the type of business or brand. Media kits are frequently used to provide information about product launches, an event or as a digital resume for bloggers, influencers or speakers. What is a media kit?A media kit is a pre-packaged set of information about a business or brand meant to inform the media and help them to write accurate stories about your business. So sign up for a free account and get cracking. Customize any of the media kit templates to match your brand and create a compelling story. Each media kit template is professionally designed and provides ample space to describe your business and provide other relevant facts and information. Whether you are getting ready for a product launch, setting up a press section on your website or getting materials ready for a client, these media kit templates will be sure to impress. ![]()
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